Clear Choice Filters was founded on the idea of simplifying life. The company was started by Michael and Dilya Knight, owner of Jolly Ollie’s Pizza & Pub.. Both Michael and Dilya discussed often how busy one’s life becomes when owning a business and tending to family. They began brainstorming ideas on how the average person could simplify and automate things in their life to create more time for the things that really matter. Ideas turned into action and they began implementing the ideas into parts of their personal and business lives. Many changes were made, all of which eased their minds and allowed them to focus on bigger things. However, during that process they thought about the idea of subscription air filters. Dilya has 6 filters to change regularly in her restaurant and 3 to change at home, most all of them different sizes, making it difficult to remember which ones to buy when going to the store. As part of the “Simplify your life” process, they thought it would be a great idea to have filters auto billed and shipped to the home and business so that they would never forget about changing them or what sizes were needed. Then sprang the idea of opening a business to handle this. While they thought it was an original idea, turns out it wasn’t, however, they had never heard of any companies advertising this before and thought there might be just enough room in the marketplace for one more company, one founded on strong customer service, and a desire to help others simplify their lives as well! Thus came Clear Choice Filters. As the name implies, it’s a clear choice, and a choice that will help you spend more time on the things you love!